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Until now, customers have only been able to buy the collections at high-end retailer’s and department stores including Selfridges, Harvey Nichols and Net-A-Porter.
Issa London partnered with digital agency Folk to the e-commerce site, which is being hosted on the Magento platform.
Joanna Cruickshanks, managing director of Folk Digital, said: “This is a really exciting development for the brand and for women who love Issa all over the globe.”
Issa London is probably best known for creating the navy blue engagement dress worn by Catherine, duchess of Cambridge.