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Avocado greens, KitchenAid oranges and cobalt blues straight out of a mid-70s kitchen played across the silk jersey dresses. Little paisley dresses with matching leggings shared runway space with long, ditsy-floral-printed kaftans that wouldnt have been out of place in Hair.
Several designs seemed fated for a Duchess, like the grass-green gown with centre ruching, not at all unlike a pink halter gown Catherine wore back when she was Kate. Naturally, that deep-v will have to goditto for the backless feature on an otherwise palace-prim red lace gown.
So far, so Issa. But then the show segued into a confusing flapper-dresses-and-fur-coats moment. A different vignette followed, of green lamé dresses with fur accents and brown embroidery. Blink, and you could have been at a different show. And why was that model carrying a fur pomander?
At the end of the show day, anyone could be forgiven for a momentary sense of dislocation. The crowd left confident that Issas trademark jerseys arent going anywhereand curious to see what the designer tries next.
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Daniella Helayel, the founder and creative director of Issa London, a favourite of the Duchess of Cambridge, has now left the label after a 'mutual agreement'.
Helayel founded the label in 2006, but is now set to be replaced by a new designer, according to WWD reports.
The super-lush brand does show at huge events including London Fashion week, and counts Cara Delevingne as one of its models, but it was Kate Middleton who really put it on the radar, when she wore that famous royal blue wrap dress for her engagement announcement to Prince William.
Since then both Kate and her sister Pippa have regularly been spotted in the labels colourful, clingy numbers. And they certainly have the figures for them!
Two years ago Camilla Al Fayed (Harrods boss Mohamed Al Fayed's daughter) took a 51 per cent stake in a new company, with the intention to develop the Issa brand globally.
Daniella At London Fashion Week Autumn/ Winter 2013 With Cara Delevingne
WWD reported that the split was "by mutual agreement, and the split was not acrimonious. A source familiar with the company said that both sides had been unhappy for a while, so Helayel's departure was not…